Interview Feature: Delanoy Funeral Services

It’s been an unbelievable three and a half years since Delanoy Funeral Services launched.

As another year draws to a close, we chat to John Delanoy and Julie Stout about everything they’ve achieved since launching Delanoy Funeral Services in 2020, including recent investment in a new fleet of vehicles which is the icing on the cake for the business partners…

It’s just three years since John Delanoy and Julie Stout came together from two very different backgrounds to launch Delanoy Funeral Services.

But in that time they have not only changed the way funerals are conducted, they’ve stuck to their initial pledge and reinvested the majority of the money made back into the business – which is just part of the reason why they end the year with a hattrick of awards wins. And to round off 2023 in style, the duo recently finalised the purchase of a new hearse and limousine, completing their fleet which now includes four vehicles. It’s testament to the passion and sincerity that John and Julie possess that they’ve achieved all this in a relatively short space of time.

Julie said: “Nearing the end of another year gives John and I the chance to sit back and reflect on everything we’ve achieved since we launch back in August of 2020 – right at the height of the Covid pandemic. This year has probably been out most successful yet, and believe me, we take nothing for granted when it comes to how we portray ourselves and how we run our business. Everything we’ve achieved is because we care; we put people and families at the forefront of every funeral we conduct and that’s why so many have taken the time to thank us for what we do. It’s because of them that we have won three awards this year, including winning the UK’s Best Family Run Funeral Company and also being listed in the Global 100 companies worldwide. We cannot tell you how much this means to us.”

To end the year in style, John and Julie have extended their fleet to a hearse, two limousines and an XF jaguar car. They have also taken on another part time member of staff for their Peterlee office.
Delanoy Funeral Services was launched after John and Julie were introduced by a mutual friend who thought they would work well together. Although from different backgrounds, John being the fifth generation of Delanoys to work for his family business and Julie running her own successful company, Just Out Marketing, they felt there was potential to work together. After several meetings to discuss their ideas, the pair decided that together they could revolutionise the way funerals were conducted, making a real difference to the experience families have as they prepare to lay their loved ones to rest. They included many different ways of saying goodbye which were unique and personalised to themselves, thanks in part to Julie’s background. Many were with video tributes or pets accompanying their owner on their final journey, with the individual touch being a big part of everything, making it more a celebration of a person’s life.

John said: “It’s been an unbelievable three and a half years since Delanoy Funeral Services launched. I really do credit Julie for a big part of this as she came into what was a fairly stale industry with fresh eyes and showed that whilst funerals are emotional and upsetting, they are also a celebration of a person’s life and that can be reflected in the way they’re conducted. The fact we’ve been the recipient of so many awards, the most recent being the Enterprise Award for the best family run funeral directors once more for Country Durham by SME News, shows us that what we’re doing is making a difference, making things that bit easier for families and individuals as they prepare to say goodbye to their loved ones.”

Julie added: “We’re now into year four of our partnership and we remain as committed and passionate as we were when we first started, if not more. We both love what we do – of course it’s an emotional and at times very demanding job, but we wouldn’t change it and love the fact that we are making a difference to families across the area, making a heartbreaking time that little bit more bearable for them. As we end the year on a high after our investment in the new hearse and limousine, we can look to 2024 with a real sense of purpose and prepare for what we hope will be another year of growth, another year where we continue to expand out network across the region.”